Landing page is a one-page website with strictly limited commercial objectives and intended for a clearly defined target audience. Its main function is to inform a potential buyer about the availability of a
web agency company, product or service and advertise benefits in order to attract a client, retain his attention and encourage him to buy. Marketers have long appreciated the effectiveness of a landing page for fast business growth and sales (over 40% growth). This is due to the fact that a one-page page solves one specific commercial problem (does not "spray" attention) and addresses a specific target audience of buyers who come to the site for search queries.